May 22, 2001
Soyaworld Launches Cappuccino-Style Soy Beverage Nationwide

Vancouver, BC - So Good, Canada's best-selling soymilk today launched its new cappuccino soymilk flavour, So Good Soyaccino, to grocery stores nationwide.

So Good Soyaccino is expected to be a strong seller, given its health benefits and initial consumer response. In the past two years, thousands of Canadians turned on to soymilk, driving sales for the category up 116 percent. Last year alone, Canadians consumed 24 million litres of soy beverages.

A Winning Combination of Good Taste and Nutrition
So Good Soyaccino is a low-fat, cholesterol, lactose and caffeine-free soy beverage made from non-genetically modified soy. Like other So Good varieties, So Good Soyaccino carries the Heart and Stroke Foundation's Health Check logo that cites the beverage as a nutritionally adequate alternative to 1 per cent dairy milk. With a smooth and refreshing taste, So Good Soyaccino is fortified with a high level of calcium, vitamin D, B12 and other essential vitamins and minerals.

A Leading Source of Soy Protein
For those wishing to increase soy protein intake, So Good Soyaccino offers a sensible choice. With 9.3 grams of soy protein per 250 mL serving, So Good Soyaccino is the leading beverage source of soy protein in Canada (excluding powders and supplements).

Consumption of soy protein is endorsed by nutritionists and medical doctors, for its many benefits including its cholesterol-lowering effect.

"The health benefits of soy protein are well documented and wide-ranging," said Registered Dietitian Susan Mah. "With its high protein level and good taste, So Good is a perfect choice for those wanting to boost their soy intake. So Good Soyaccino has the extra benefit of being low in fat, which is something of interest to many Canadians," she added.

Available nationwide in a convenient new 440 ml gable top carton, So Good Soyaccino can be found in the refrigerated section of grocery and selected convenience stores, next to the other So Good flavours: Original, Vanilla, Fat Free, Chocolate, and Strawberry. The new beverage has a suggested retail price of $1.49 per 440 ml

Using So Good in cooking or baking is a convenient way to help lower fat content of favourite recipes, as well as introduce the benefits of soy to the diet. So Good is Canada's leading soy beverage brand.

CONTACT INFORMATION:
SOYAWORLD CUSTOMER SERVICE: Toll-Free: 1-877-414-2078
MEDIA CONTACT: ARGYLE ROWLAND WORLDWIDE: 416-968-7311
Ulana Gorgi ext. 239; ulana@argylerowland.com




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