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October 15, 1999 | |
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Soyaworld Launches Program To Certify Use Of Non-Genetically Modified Soy In So Good Soy Beverage
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Certified Identity Preservation Program Controls Seed Selection, Planting, Harvesting, Transportation, Processing
October 15, 1999 -Vancouver, BC - Soyaworld Inc., Canada's leading soy beverage company, announced the launch of its new program "Identity Preservation" which certifies that no genetically modified (GM) soybeans are used in the manufacture of So Good, Canada's number one selling soy beverage. The program, which went into effect in September, enables Soyaworld to deliver a "certified" non-GM product by controlling each step of the manufacture process, from seed selection to planting, harvesting, transportation and processing. There will be no change in the flavour or nutritional profile of the best-selling soy beverage. "Soyaworld is in the business of providing healthy and nutritious dairy-free beverages that meet the demand of today's consumer," said Maheb Nathoo, general manager and chief executive officer of Soyaworld Inc. "Our "Identity Preservation" program enables us to meet the specific needs of our consumer - many of whom wish to purchase certified non-GM foods." Third-Party Monitoring Ensures Quality Soyaworld's "Identity Preservation" program developed with a major supplier, sets standards for quality and efficacy by ensuring independent third-party monitoring. This third-party agent is responsible for inspection, testing and verification during seed selection, planting, harvesting, transportation, storage, distribution and processing of the soy. So Good Identity Preservation With a 35 per cent market share, sales for So Good topped $11 million for the year ending September 11, 1999*. In the past year, Canadians consumed almost 15 million litres of soy beverages. So Good is a good tasting and nutritious alternative to milk. A fortified soy beverage without the beany taste, So Good combines many of the nutritional qualities and conveniences of milk with all of the health benefits of soy protein. So Good is available in a variety of flavours including Original, Fat-Free, Vanilla, Chocolate and Strawberry and can be found in the refrigerated section of major grocery stores as well as in the grocery section in a convenient shelf stable format. So Good is an excellent source of protein and contains isoflavones, a type of plant estrogen that studies show can help prevent heart disease, ease some menopausal symptoms, help prevent osteoporosis and may reduce cancer risk. Soyaworld Inc. is jointly owned by Dairyworld Foods of Vancouver, one of Canada's leading dairies, and Sunrise Soya Foods, Canada's largest tofu company. Formed in 1996, Soyaworld is Canada's largest manufacturer and marketer of dairy-free beverages, with production facilities in Vancouver, British Columbia as well as Brampton and Ottawa, Ontario.
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