Health Claims on Packaging by Spring 2003
So Good acts quickly to endorse and implement new nutrition labelling regulations
Vancouver, BC, January 8, 2003. So Good, Canada's best-selling
soymilk brand, announced today it will implement Health Canada's new labelling
regulations by changing its packaging to include diet-related health claims
and detailed nutritional information, by spring 2003.
Under the regulations published on January 1, packaged food manufacturers will provide Canadian consumers with increased nutrition details, including, for the first time, diet-related health claims for qualifying food products. Companies have from three to five years to comply with the new regulations.
"The government put Canadians' health first with its new regulations,
and that's why So Good will be one of the first leading brands to comply,"
said
Maheb Nathoo, president and chief executive officer of Soyaworld Inc.,
manufacturer of So Good. "Soyaworld is committed to bringing more
nutritional information to Canadian consumers as early as spring, 2003."
So Good soymilk is a good tasting soy-based dairy alternative beverage that is low in saturated fat, high in calcium and vitamin D, and an excellent source of soy protein.
The entire So Good product line including Original, Vanilla, Chocolate, Strawberry, Fat Free, Fat Free Vanilla and new So Good Omega - the only omega-3 and omega-6 fortified soymilk - meets Health Canada's stringent requirements for three of the five approved health claims. They are:
· A diet low in saturated and trans fat reduces risk of heart disease;
· A diet with adequate calcium and vitamin D, and regular physical
activity, reduces risk of osteoporosis;
· A diet low in sodium and high in potassium reduces risk of high
blood pressure.
In addition, under the new nutrient claims, So Good Omega can inform consumers, on packaging and in advertising, that it is a source of both omega-3 and omega-6 polyunsaturated essential fatty acids. These essential fatty acids (EFA) are nutrients that the body cannot produce and are necessary for the maintenance of good health.
"So Good soymilk is a healthy food choice, and we believe it is critically important for consumers to have all the information they need to make dietary decisions that will positively benefit their health and wellbeing, " said Nathoo.
So Good is dedicated to helping educate consumers about the benefits of a healthy diet and lifestyle. The beverage is Canada's only soymilk brand to participate in Health Check, the nutrition information program managed by the Heart and Stroke Foundation.
About So Good
So Good is a good tasting and nutritious alternative to milk. Fortified
with 14 essential vitamins and minerals, including 7 grams of soy protein
per serving,
So Good combines many of the nutritional qualities and conveniences of
milk with all of the health benefits of soy protein. So Good is manufactured
and marketed by Soyaworld Inc., of Burnaby, British Columbia.
Media Contact
Argyle Rowland Communications: 416-968-7311
Roanne Argyle, ext. 232; roanne@argylerowland.com
Aline Nalbandian, ext. 226; aline@argylerowland.com
Consumer Information
www.sogoodbeverage.com
1-888-401-0019
For further information on Health Canada's new labelling regulations please visit: